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The fashion house has tapped Australian actress Margot Robbie as the new face of the J12 campaign.

The Chanel J12 watch campaign, one that initiated in 2019, showcases nine power women and their experience of a single second that forever changed their lives. The campaign features brand ambassadors Kiera Knightley, Lily-Rose Depp and Naomi Campbell, with Margot Robbie recently announced as the J12’s latest muse. In celebration of Robbie becoming a part of the Chanel family, the Australian actress discusses her relationship with time and the eternal appeal of the house.

What relationship do you have with watches?

My watch allows me to step away from technology and remain truly present in the  moment.

What does the fact of embodying the J12 watch mean for you?

Embodying the J12 watch to me is acknowledging and appreciating time.

How does it feel to join a group of strong women in such an iconic campaign?

It feels incredibly special to be alongside such inspiring women in this campaign.

How would you describe the J12? How does it match your personality?

It’s robust and elegant and the ceramic grounds it in a strong and resolve. I feel like I can  wear it anywhere due to its understated and contemporary design. I love that this watch can be appreciated by so many personalities and remain relevant and complimentary to each individual through its beautiful design.

The J12 watch has been celebrating its 20th anniversary last year. Where were you 20 years ago? What were you doing?

20 years ago I was 10 years old living in Australia, in my hometown, the Gold Coast. I  remember being particularly defiant at that age – I spent a lot of time in detention! But  whenever I wasn’t in detention I was outdoors or in the water. The Gold Coast (as the name suggests) is an incredible landscape of beaches and hinterland.

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